Planet Alert
announced
Radiothon
On June 5th, 2009 (World Environment Day), the first module of the Planet Alert called the Radiothon was launched. The Planet Alert Radiothon is an 18 hour awareness drive across 45 cities in India hosted by BIG 92.7 FM to spread awareness on climate related issues in India.
The Radiothon is the first of its kind 18 hour Radio initiative to spread awareness on the rising danger of climate change. BIG 92.7 FM has organized a series of contests, quizzes, games, celebrity bytes and activation drives to make people more environmentally conscious. Furthermore, the entire campaign would be paperless, RJ’s would also cycle to work and we will be distributing eco-friendly gifts to potential winners to encourage alternative and sustainable living.
Prominent celebrities such as Deepika Padukone, Sushmita Sen, Dino Morea, Minisha Lamba among others have contributed to the Radiothon by offering day-to-day solutions to listeners to combat climate change.